NOROCK, the Australian table base technology company is revolutionizing the U.S. furniture market with its innovative solution to wobbly tables. Anne Flynn Wear, Assistant Managing Editor of Furniture Today, highlights the company's expansion in her feature article, shedding light on NOROCK's journey and its plans for substantial growth in the American market.
Furniture Today points out that the key to NOROCK’s success lies in our mechanical system, featuring connected pivoting legs that maintain a consistent average height, even on uneven surfaces. This innovation earned NOROCK both the prestigious Red Dot Award and the Good Design Award, affirming the company’s commitment to excellence and ingenuity.
Having expanded from Australia to Europe, NOROCK made its debut in the United States of America in 2020. Despite the challenges posed by the pandemic, NOROCK has continued to grow, with a team of USA reps strategically covering different regions, NOROCK collaborates directly with suppliers, designers, dealers, and architects. This localized approach ensures that the unique needs of each market are met, contributing to NOROCK’s success and setting the stage for its continued growth.
Wear’s article captures the essence of NOROCK’s commitment to stability, innovation, and growth. As the company expands its footprint in the U.S., consumers and industry professionals alike can anticipate a revolution in the way they experience and interact with furniture, thanks to NOROCK’s game-changing table base technology.
Read the article: NOROCK stable tablebase company expands to U.S.
We started out by developing a range of lightweight, elegant, simple mechanical and robust table base solutions. Our tables had to simply accommodate and mold to any irregular ground surface – we just wanted to be able to put them down – and to create a way for the stabilization process to be done automatically and immediately.