Elevating customer experience: Friedmans in New York chooses NOROCK for table stabilization

Friedmans restaurant in New York with NOROCK self-stabilizing table bases

Friedmans serves delectable dishes across New York City, and was named after the renowned economist Milton Friedman, who coined the phrase, "there ain't no such thing as a free lunch."


Location Battery Park, New York
Market Sector Restaurant
Specifier Friedmans, Best Marketing Reps

Founded in 2009 within the iconic Chelsea Market, Friedmans stands out due to its commitment to providing a gluten-free haven. This commitment stems from the personal journey of Vanessa, one of the restaurant’s pioneers, who, diagnosed with celiac disease, passionately advocated for a gluten-free menu. Friedmans emerged as a trailblazer, offering an entirely gluten-free menu featuring a delectable array from pancakes to fried chicken – all bursting with flavor. You’ll want to eat at Friedmans from breakfast to dinner, including their Asian Kitchen menu featuring a diverse array from dim sum to sushi.

Embracing the mantra, “Eat good food,” Friedmans exemplifies a dual commitment: delivering delectable tastes and taking pride in the ingredients they serve. The dedication to sourcing high-quality, locally grown ingredients, including antibiotic-free meats, not only enhances the dining experience but also instills a sense of pride among the Friedmans team.

Taking the dining experience to new heights are NOROCK’s Trail self-stabilizing table bases, including our Trail 22×30, seamlessly integrated into Friedmans’ aesthetic. Supplied by NOROCK USA representative Manny Tehrani of Best Marketing Reps, our Trail 22×30 innovative table bases have gained popularity since their launch in 2023, proving particularly effective for booth seating and larger rectangular and oval tabletops. Customers relish their meals without any wobbling or instability, thanks to our patented cutting-edge technology. The tables, thoughtfully selected, effortlessly blend into Friedmans’ ambiance, providing a stable foundation for guests to savor every gluten-free delight.

The partnership between Friedmans and NOROCK, facilitated by Best Marketing Reps, underscores a shared commitment to culinary excellence. As Friedmans strives to deliver exceptional food and foster team pride, NOROCK’s self-stabilizing table bases, including our popular Trail range, contribute to a seamless and enjoyable dining experience for patrons.

A visit to Friedmans in Battery Park is more than a dining experience – it’s an immersion into an establishment that prioritizes culinary quality and customer satisfaction.

Friedmans Battery Park: 245 Murray St, New York, NY 10282

Nothing is more annoying than a wobbly table. NOROCK is truly the best in the industry and people are always amazed when I demo the table base on an uneven surface and there is no wobbling.

Manny Tehrani, Founder – Best Marketing Reps, USA

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